January Marketing Update

It’s good news for the property market heading into 2022!

After a busy 2021 when the pent-up demand from Brexit and the Stamp-duty relief combined to make a super-heated market, we may have been expecting a quiet end to the year and a lull in the property market.  This does not seem to be the case.

The online statistics are promising with Rightmove recording its busiest ever Boxing Day, with record visits to the site and apps.  This also combined with the highest level of visits since May 2021 requesting valuations – taking it into the top 10 of all time.

Tim Bannister, Rightmove’s Director Of Property Data said ‘“Boxing Day traditionally signals the start of activity ramping up as people turn their attention from turkey and trimmings to their plans for 2022, and activity is set to increase further as January unfolds and people start to settle down into a routine after the December break.

“Despite the frenzied market activity, we saw throughout 2021, we’ve recorded even higher levels of buyer demand in the period between Boxing Day and the New Year this year, driven by a sustained desire to get on and move.

“Not only this, but the increased number of new homes up for sale on Boxing Day compared to last year, signals a new group of sellers coming to market who have made it their New Year’s resolution to move in 2022.

“This group may have held back last year due to the frantic market but are now seeing it as their time to take action and have taken advantage of the high number of prospective buyers searching for their next home over the holidays.”